Storytelling in a Physical Space

Deliverables

Visual Theme, Booth Design, Print Collateral Design, Kiosk Product Demo Website, Email invite Template, Display Ad Banners

The Challenge

I was responsible for creating the visual theme and all marketing materials for Curaspan at HIMSS, the medical technology conference—their biggest event of the year. Seeking to build brand recognition among their four target audiences—acute care facilities, skilled nursing facilities, home health organizations, and insurance payers—Curaspan wanted a strong visual representation of their expertise in patient transitions between facilities. The iconic four connected buidings illustrated the company’s capabilities and were used in the majority of branded materials for the rest of the year.