A New Company in need of a new Look

Deliverables

Expanded Color palette, Updated typography, Updated Illustration style, digital Advertising, Collateral redesigns, event print design, Animation & Videography

The Challenge

Midaxo is a SaaS company focused on improving process management and offering best practices in the mergers and acquisitions space. When I joined Midaxo in 2017, the company was still a relatively fresh start-up finding its identity and brand recognition.